Cinematic Video Production · New York City

Capture life's biggest moments on video.

Weddings & events. Commercials. Real estate. Nonprofit films. Short docs. Watch it NOW Studios shoots it all — and cuts it like cinema.

▶ Watch the Reel
Neiman Marcus Ad
Still Here NY
The Abbey real estate film
Lainy Hedaya short doc
Trusted by Neiman Marcus Allbirds KROST Still Here NY AMS Therapy Notebooks

The Work

Real films, real clients — over 40 productions across commercial, events, real estate, nonprofit and documentary. Tap any one to watch.

What We Shoot

One studio, full service — we handle the shoot, the sound and the edit, then hand you something cinematic.

01

Weddings & Events

Weddings, b'nai mitzvahs, proposals, parties and milestones — the whole day told like a story you'll actually rewatch.

02

Commercial

Brand films and ads that sell. Work for Neiman Marcus, Allbirds, KROST and more — sharp, scroll-stopping and on-brand.

03

Real Estate

Cinematic walkthroughs and aerials that make a listing feel like somewhere you already want to live.

04

Nonprofit

Mission-driven storytelling and fundraising films that move people to give and to act.

05

Short Docs

Artist profiles, interviews and documentary work — real stories, shot with intention and patience.

06

Podcasts & More

Multi-cam podcast capture, concerts, live events and the short clips that grow your audience.

Behind the Lens

Watch it NOW Studios is run by Irving Franco — a NYC filmmaker who believes the moments worth living are worth filming properly. From national brand campaigns to a family's once-in-a-lifetime day, the standard never changes: real stories, shot with intention, cut like cinema.

Irving Franco
Founder & Lead Filmmaker · Watch it NOW Studios
40+Films delivered
6Production categories
4KCinematic capture
NYCBased · will travel
Book Your Video Today

Let's roll.

Call or text Irving to check your date and get a quote.

917.797.5906